{"id":2801,"date":"2024-02-09T21:49:00","date_gmt":"2024-02-09T20:49:00","guid":{"rendered":"https:\/\/normandiemkt.fr\/?p=2801"},"modified":"2024-02-09T21:49:06","modified_gmt":"2024-02-09T20:49:06","slug":"meta-identifiera-les-images-generees-par-lia-sur-vos-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/normandiemkt.fr\/actualite-internet\/meta-identifiera-les-images-generees-par-lia-sur-vos-reseaux-sociaux","title":{"rendered":"Meta identifiera les images g\u00e9n\u00e9r\u00e9es par l’IA sur vos r\u00e9seaux sociaux"},"content":{"rendered":"
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L’intention de l’entreprise est de minimiser la prolif\u00e9ration de fausses images<\/strong><\/h2>\n\n\n\n

Le g\u00e9ant am\u00e9ricain Meta a annonc\u00e9, mardi dernier (6), qu’il identifierait \u00ab\u00a0dans les prochains mois\u00a0\u00bb toute image g\u00e9n\u00e9r\u00e9e par l’IA (Intelligence Artificielle)<\/strong> qui appara\u00eet sur ses r\u00e9seaux sociaux Facebook, Instagram et Threads.<\/p>\n\n\n\n

\u00ab\u00a0Dans les mois \u00e0 venir, nous \u00e9tiqu\u00e8terons les images que les utilisateurs publient sur Facebook, Instagram et Threads chaque fois que nous pourrons d\u00e9tecter des indicateurs, conform\u00e9ment aux normes de l’industrie, qui r\u00e9v\u00e8lent si elles sont g\u00e9n\u00e9r\u00e9es par l’IA\u00a0\u00bb, a annonc\u00e9 Nick Clegg, responsable des affaires internationales chez Meta, Nick Clegg, sur un blog.<\/p>\n\n\n\n

L’entreprise identifie d\u00e9j\u00e0 les images r\u00e9alis\u00e9es par des robots \u00e0 l’aide de son propre outil, Meta IA, lanc\u00e9 en d\u00e9cembre.<\/p>\n\n\n\n

L’essor de l’IA g\u00e9n\u00e9rative fait craindre que les gens utilisent ces outils pour semer le chaos politique – Fabrice Coffrini\/AFP<\/p>\n\n\n\n

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D\u00e9sormais, \u00ab\u00a0nous voulons pouvoir faire la m\u00eame chose avec des contenus cr\u00e9\u00e9s avec des outils d’autres soci\u00e9t\u00e9s\u00a0\u00bb comme Google, OpenAI, Microsoft, Adobe, Midjourney ou Shutterstock, a ajout\u00e9 le responsable de Meta.<\/p>\n\n\n\n

\u00ab\u00a0Nous construisons actuellement cet outil et commencerons \u00e0 appliquer des \u00e9tiquettes dans toutes les langues prises en charge par chaque application dans les mois \u00e0 venir\u00a0\u00bb, a-t-il soulign\u00e9.<\/p>\n<\/blockquote>\n\n\n\n

L\u2019essor de l\u2019IA g\u00e9n\u00e9rative fait craindre que les gens utilisent ces outils pour semer le chaos politique, notamment par la d\u00e9sinformation. Pr\u00e8s de la moiti\u00e9 de la population mondiale se rendra aux urnes en 2024.<\/p>\n\n\n\n

Outre le risque politique, le d\u00e9veloppement de programmes d\u2019IA g\u00e9n\u00e9rative pourrait entra\u00eener un flux incontr\u00f4lable de contenus d\u00e9gradants, selon de nombreux militants et r\u00e9gulateurs.<\/p>\n\n\n\n

Un exemple est celui des \u00ab deepfakes \u00bb pornographiques de femmes c\u00e9l\u00e8bres, un ph\u00e9nom\u00e8ne qui touche \u00e9galement de nombreux anonymes.<\/strong><\/p>\n\n\n\n

MINIMISER<\/strong><\/h2>\n\n\n\n

Avant sa suppression, le \u00ab deepfake \u00bb de la star am\u00e9ricaine Taylor Swift avait \u00e9t\u00e9 vu 47 millions de fois sur le r\u00e9seau social X (ex-Twitter) fin janvier.<\/p>\n\n\n\n

Selon la presse am\u00e9ricaine, la publication est rest\u00e9e en ligne sur la plateforme pendant environ 17 heures.<\/strong><\/p>\n\n\n\n

Si Nick Clegg a affirm\u00e9 que l’outil \u00ab\u00a0n’\u00e9liminera pas compl\u00e8tement\u00a0\u00bb le risque de produire de fausses images, il \u00ab\u00a0minimisera certainement\u00a0\u00bb leur prolif\u00e9ration \u00ab\u00a0dans les limites de ce que permet actuellement la technologie\u00a0\u00bb.<\/p>\n\n\n\n

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\u00ab\u00a0Ce n’est pas parfait, cela ne couvrira pas tout, la technologie n’est pas tout \u00e0 fait pr\u00eate. Mais jusqu’\u00e0 pr\u00e9sent, c’est la tentative la plus avanc\u00e9e pour offrir une transparence significative \u00e0 des milliards de personnes dans le monde\u00a0\u00bb, a assur\u00e9 Clegg \u00e0 l’AFP.<\/p>\n\n\n\n

\u00ab\u00a0J’esp\u00e8re profond\u00e9ment qu’en faisant cela, en empruntant cette voie, nous encouragerons le reste de l’industrie (…) \u00e0 travailler ensemble et \u00e0 essayer r\u00e9ellement de d\u00e9velopper les normes communes dont nous avons besoin\u00a0\u00bb, a d\u00e9fendu le leader du Meta, affirmant qu’il \u00e9tait pr\u00eat \u00e0 \u00ab partager \u00bb sa technologie \u00ab de la mani\u00e8re la plus large possible \u00bb.<\/p>\n<\/blockquote>\n\n\n\n

Mi-janvier, la soci\u00e9t\u00e9 californienne OpenAI, cr\u00e9atrice de ChatGPT, a \u00e9galement annonc\u00e9 le lancement d’outils de lutte contre la d\u00e9sinformation et soulign\u00e9 sa volont\u00e9 de ne pas autoriser l’utilisation de ses technologies \u00e0 des fins politiques.<\/p>\n\n\n\n

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\u00ab\u00a0Nous voulons garantir que notre technologie ne soit pas utilis\u00e9e d’une mani\u00e8re qui nuit\u00a0\u00bb au processus d\u00e9mocratique, a expliqu\u00e9 OpenAI, soulignant que son g\u00e9n\u00e9rateur d’images DALL-E 3 contient des \u00ab\u00a0mises en garde\u00a0\u00bb pour emp\u00eacher les utilisateurs de g\u00e9n\u00e9rer des images de personnes r\u00e9elles, notamment de candidats.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

L’intention de l’entreprise est de minimiser la prolif\u00e9ration de fausses images Le g\u00e9ant am\u00e9ricain Meta a annonc\u00e9, mardi dernier (6), qu’il identifierait \u00ab\u00a0dans les prochains mois\u00a0\u00bb toute image g\u00e9n\u00e9r\u00e9e par l’IA (Intelligence Artificielle) qui appara\u00eet sur ses r\u00e9seaux sociaux Facebook, Instagram et Threads. \u00ab\u00a0Dans les mois \u00e0 venir, nous \u00e9tiqu\u00e8terons les images que les utilisateurs […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[2],"tags":[],"acf":[],"yoast_head":"\nMeta identifiera les images g\u00e9n\u00e9r\u00e9es par l'IA sur vos r\u00e9seaux sociaux - Normandie Mkt<\/title>\n<meta name=\"description\" content=\"Le g\u00e9ant am\u00e9ricain Meta a annonc\u00e9, mardi dernier (6), qu'il identifierait "dans les prochains mois" toute image g\u00e9n\u00e9r\u00e9e par l'IA (Intelligence Artificielle)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/normandiemkt.fr\/actualite-internet\/meta-identifiera-les-images-generees-par-lia-sur-vos-reseaux-sociaux\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta identifiera les images g\u00e9n\u00e9r\u00e9es par l'IA sur vos r\u00e9seaux sociaux - 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